tag:blogger.com,1999:blog-1695280310697378421.post7883103384888240810..comments2024-03-25T02:15:02.505-07:00Comments on Nancy's Blog: Wordsadminhttp://www.blogger.com/profile/11442349453021015062noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-1695280310697378421.post-59970992443697500942011-10-26T15:53:51.064-07:002011-10-26T15:53:51.064-07:00Here's a link to an abstract of the article. T...<a href="http://www.newyorker.com/reporting/2011/10/03/111003fa_fact_colapinto" rel="nofollow">Here's a link to an abstract of the article.</a> The full article is available if you subscribe or purchase it.Bryan H. Bellhttps://www.blogger.com/profile/10402949387497613164noreply@blogger.comtag:blogger.com,1999:blog-1695280310697378421.post-10381754512973718502011-10-13T16:59:08.145-07:002011-10-13T16:59:08.145-07:00I dunno. I am less inclined to credit what compan...I dunno. I am less inclined to credit what companies who make a living crafting "good" names have to say about the persuasiveness of those "good" names. As one advertising exec once said, "Only about half of all advertising is effective. The problem is, no one knows which half." <br /><br />There may be a distinction between people saying "Swiffer. That's a cool name" and zombies stumbling toward a store muttering, "Must. Have. Swiffer." <br /><br />Advertising, it is said, might convince you to buy a product the first time; but only the performance of the product can convince you to buy it a second time.TheOFloinnhttps://www.blogger.com/profile/14756711106266484327noreply@blogger.comtag:blogger.com,1999:blog-1695280310697378421.post-50533788601098663682011-10-13T13:40:33.488-07:002011-10-13T13:40:33.488-07:00My sweetie-wife bought a swiffer, but commands me ...My sweetie-wife bought a swiffer, but commands me in its use.<br />Seriously is ther a link to the articale, might be helpful when I try to think of names. Gotta be better for my health than applying forehead to wall repeatedly.Robert Mitchell Evanshttps://www.blogger.com/profile/16326954919497900642noreply@blogger.com