After my last post, gdtownshende left an "off-topic" comment on book videos, with a link to a video on Fox news about the many authors that are creating them. Authors or publishers create a short video about their upcoming book and upload it to YouTube. According to the news spot, as many as one-fourth of all writers are doing this. Harper Collins has just opened an in-house studio to record author interviews to upload: "We'd like to record 500 interviews as quickly as possible." Some of the clips, like those I watched for vampire-best-seller Stephanie Meyers, are professionally produced.
I didn't know anything about this. Well, no surprise there -- nobody ever accused me of being on the cutting edge of any technology whatsoever. But I'm intrigued. If I wanted to do this for DOGS, due out next month, could I? Certainly Tachyon, a small press, doesn't have the resources to help. What resources are needed? My father, a pretty good amateur photographer, has a camcorder, plus equipment to create montages from various media; he created a DVD for each of my children's lives when they graduated from high school. Would that be sufficient? On the other hand, would an amateur-looking video do more harm than good, suggesting a vanity press or amateur author?
I have no idea. And I've never been good at drumming up publicity for my books. When I first started publishing, I did TV and radio spots and sent out press releases for each new book, but I quickly decided I didn't like that stuff and dropped it. What I do now is the stuff I do like: convention appearances, this blog, and the occasional keynote speech at writing festivals. Maybe that's not enough.
The world used to be simpler.
A promotional video for DOGS. I could use that footage of my sister's collie...and my poodle...and...